I am the Director of UX at Optimizely. Previously I have worked with large companies including SapientNitro, Citrix, Three, Accenture, Ericsson, Avanade, and LexisNexis, among others. I have worked in multiple project environments, and as part of teams spanning the globe. Those projects have been for numerous markets, including the UK, US, France, Japan, Australia, Sweden and Denmark, to name a few. I hold a degree in Business Computing Systems from City University, London.
I enjoy creating well-crafted products. I love being part of a team that works with a product, getting to know it and its users intimately. Seeing improvements being made to it. Watching it develop. I keep in touch with old colleagues, and enjoy hearing about the products I helped shape. It's almost like you put a little part of you in with it. It's a part of the family.
I believe it is crucial to work closely with the user, the business, and the engineers. You need something that makes sense for both user and the business. Orchestrating a world-class user experience is not only about making detailed wireframes embodying best practice and covering all the edge cases, or a visually stunning, meticulous, and well-considered PSD. A users’ experience is what is put in front of them — the product, service or website. It is during the implementation where the craftsmanship really comes in and shows. Adding the finesse, and polish. I have a vast experience in this, and enjoy working with engineers to help craft that.
I have always been part of large UX teams, and have helped set up design standards, and governance processes. I have extensive knowledge in responsive browser-based products, e-commerce systems, iOS, Android and Windows Modern UI apps. I have run qualitative research programmes, both in person and remote, for desktop and mobile products. You can see a sample of my work on my portfolio.
"I had the pleasure of working with and learning from Craig at Citrix. His impressive interactive design knowledge was obvious from the start, as were his notable communication skills. He has a great ability to quickly understand the complexities of both small and large design projects - no small feat when he usually worked on multiple projects at one time."
Laura Martin, Senior UX Lead at Amazon
"It was truly a pleasure working with Craig. He is an extremely talented designer and is dedicated to his craft. Craig is very proactive - he consistently went out of his way to inject user centered thinking in all project efforts he was involved in. He is conscientious, a consummate professional, and a delight to work with."
Reena Merchant, UX Manager at Google
"Craig is a talented and creative UX designer. I worked closely with him on several large-scale projects over a number of years. His critical thinking skills are highly tuned, and at the same time he's able to creatively solve tough problems and innovate. You can also depend on Craig as a coworker: he never lets you down and delivers high-quality work on time."
Jim Kalbach, author of Designing Web Navigation and Mapping Experiences